I Piccoli Dettagli – the little details

As all Irish soccer enthusiasts have become accustomed to during his three year tenure as Irish soccer manager; Giovanni Trapattoni is a stickler for “the little details”.
These little details can form the basis for which games are changed in an instance and consequently won or lost. In the upcoming Euro 2012 championships the Irish soccer public and principally the Irish soccer management can rest assured that all these little details are taken care of by Galway based FAI Performance Analyst partner Avenir Sports.

Avenir Sports Performance Analysis was established in 2006 by Tommy Conneely, a Galway native who previously worked as assistant to Warren Gatland at Connaught Rugby and as a Provisional Development manager for the IRFU for a number of years.

Avenir Performance Analysis are the market leader in innovative performance analysis solutions in both elite and amateur sport. Their expertise has been utilised by teams at school, club and third level nationwide in a variety of sports. Their Sportscode software of which they hold the master distribution rights has been utilised by the IRFU at International level throughout World Cup and six nations campaigns as well as the IHA in their recent qualification campaign for the London olympics.

“In its simplest form; the software enables the user to break down a chosen game into small sections of highlights which can be reviewed by team members in a more efficient manner” – Tommy Conneely

“We are also very prominent in the GAA market with top counties such as Dublin and Kerry in football as well as Cork, Galway and Clare in hurling to name but a few of our clients”. “Three months ago we negotiated with the head performance analyst within the FAI, Brian Mc Carthy, as to the possibility for developing a partnership with the FAI for the Euro 2012 Championships.

“Having worked previously with the association for the past six years, we sat down with Brian and Mr Trapattoni to envisage their requirements for the championships where Brian would carry out an indept analysis of both the Irish players as well as group opponents Croatia, Spain and Italy”

As a result of this vital alliance important work is being carried out by “ Irelands 12th man” 1200 miles away in block 12 of the Parkmore Technology Park Galway both prior, during and post championship.

I know that they put a huge amount of work and effort into the analysis side of things, like for example where the croatian players position themselves for a free kick in a certain area of the pitch”

Trapattoni described it as “a pleasure to thank Avenir Sports for their important support” Its the little details that will make the difference!


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